| 摘要: |
| 在以旧换再的背景下,考虑消费者偏好、政府补贴及补贴比例,研究制造商最优决策。 首先,建立“两阶段”以旧换再和以旧换新的闭环供应链模型,并根据消费者偏好、政府补贴及消费者补贴比例划分了 7 种不同情况。 其次,以消费者偏好、政府补贴及消费者补贴比例为分析变量,对 7 种不同情况进行对比分析。 最后,使用数值算例验证分析结果。 结果表明:存在消费者偏好、政府补贴的情况下,制造商有 7 种不同的以旧换再、以旧换新实施策略的定价决策;以旧换再需求与再制造品偏好呈正相关,与旧产品偏好呈负相关;再制造补贴促进了以旧换再需求,增加制造商利润,但给予消费者补贴额并不影响以旧换再需求,对制造商的利润也没有影响。 |
| 关键词: 以旧换再 再制造品 政府补贴 补贴比例 定价策略 |
| DOI：10.11933/j.issn.1007-9289.20201109004 |
| 分类号:F272 |
| 文章编号:1007-9289(2020)05-0123-10 |
| 文献标识码:A |
| 基金项目:国家重点研发计划(2018YFC1902405)； 国家自然科学基金(71521001) |
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| Optimal Pricing Strategy of Trade-in for Manufacturers Based on Government Subsidies |
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Feng Qiqing1, Liu Bohai1,2, Zheng Handong1, Chen Yushuang1, Li Kai1,2
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1.School of Management, Hefei University of Technology, Hefei 230009 , China;2.Key Laboratory of Process Optimization and Intelligent Decision-making, Ministry of Education, Hefei 230009 , China
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| Abstract: |
| In the context of trade-in, the optimal decision-making of manufacturers was studied in terms of consumer prefer- ences, government subsidies, and the proportion of subsidies. First, a " two-stage" trade-in model was established, and divided seven different situations based on the results. Secondly, consumer preferences, government subsidies and subsidy ratios were used as analysis variables to make a comparative analysis of seven situations. Finally, a numerical example was used to verify the results. The results show that manufacturers have seven different trade-in pricing strategy in the presence of consumer preferences and government subsidies. Consumers' preference for remanufactured products is positively correlated with trade-in demand. Old product preference is negatively correlated with trade-in demand. Government subsidies can promote trade-for-demand and in- crease manufacturer profits. However, the proportion of subsidies given to consumers does not affect the trade-in demand, nor does it affect the profits of manufacturers. |
| Key words: trade-in remanufactured product government subsidies subsidy ratio pricing strategy |
